Blogs from Thinking-Cooking.com

There's snow need for all this fuss

Well that was fun wasn't it. I refer of course to the UK obsession that is the snow. So dramatic was the snowfall in the last week that the BBC saw fit to dedicate a prime-time half-hour slot to it. I mean really, was it actually that bad? Mind you, this is the same channel that commissioned a whole series of Citizen Khan, so maybe there's deeper issues....

I get sick and tired of hearing the same stories and arguments year in year out... 'in Canada and Norway planes can take off, and motorways are kept clear, so why can't we?' Well how about because in Norway if they didn't the whole country would spend about three month of the year trapped inside drinking Schnapps and eating reindeer steaks (if that is what Norwegians do? if they hadn't invested millions in the machinery and infrastructure to keep the country moving. Because it snows there. A lot.

I wish the UK would just get over it and enjoy a few days sledging and building snowmen instead of moaning... okay, granted I haven't spent five days sat at Heathrow Airport waiting for a suspended flight to Bangkok to finally get the nod, and if I had I might feel different. But I haven't, and so I don't.

Anyway, why I am telling you all this? Because our slow-cooker liners have been selling like the proverbial hot-cakes, that's why? Perhaps there's some like-minded people like me who saw the weather coming and thought 'let's stock up, put a stew on at 9am, and head out into the snow'. And if they did they'd return cold and tired to find not only a stunning dinner waiting for them (granted, we can't change people's cooking abilities) but also less washing up. Happy snow days.

MARK LINGARD, MARKETING

Are you starting to think (or even panic) about Christmas dinner?

So, to coin a phrase, it's beginning to look a lot like Christmas. Personally I can tell because my neighbours have bought the entire stock of B&Qs lighting stock and have adorned the front of their house with it. Oh, and tonight I have to attend a primary school Christmas play called Santa's on Strike...

Hopefully it's made up, as if Santa was on strike that would not go down well in our house. Christmas can be stressful enough without the red-suited chimney-utilising sleigh-riding bearded mircale worker refusing to pay a visit. And, if you're anything like me, Christmas dinner can just be a whole lot more stress.

Well. Never fear, just in time for Christmas, like a X-Factor winner's cheesy single, Thinking-Cooking is here.

Let's start with the basics. Turkey. Hands up if you like turkey but find cooking it quite frankly a pain. You've got to be up early to get it in the oven, as a large bird takes hours to cook, and if you're not careful you end up with a dry turkey and over-cooked vegetables.

So why not this year give our Roasting Bags a go. Simple place the turkey in the bag, tie a loose knot, and pop it in the oven. The bird will crisp beautifully, but without the skin sticking to the bag, and the cooking time will be significantly reduced - saving you time which you can spend with your family.

And how else can we help? Well, no-one likes shopping too close to Christmas, so if we told you a way of buying your veg earlier and stopping it going off, then would you be interested? Our Shelf-Life bags can significantly enhance the shelf-life of vegetables, meaning you can avoid the crowds. 

So Thinking-Cooking can really help make your Christmas Day less stressful. Honestly. Give it a go, you won't be disappointed...

MARK LINGARD, MARKETING

We hope you like our new site

Thinking-Cooking.com has just gone live, we hope you like it. Thinking-Cooking has one main aim - we're thinking on your behalf about how to make your life easier in the kitchen.

So whether it is cooking bags or fat-traps, deli-bags or shelf-life bags, we've put our thinking caps on and found something that not only works but works well.

We've created a range only as a starting point - our creative solutions team is constantly coming up with new ideas - some that work and some that don't - but the ones that do will be added to the range. And we'd love to hear from users about any ideas they have for something that would help them in the kitchen.

If you've ever sat there and thought 'I wish someone made that', well get in touch - and if it is possible, we'll do our best. Remember, we're thinking on your behalf, but you might have some amazing thoughts of your own. And we have got the team in house at Thinking-Cooking Towers to make things happen.

MARK LINGARD, MARKETING

Thinking about a varied target market

With Thinking-Cooking about to launch, it's made us stop and think about what people will be interested in what we have to offer.

And that's not anywhere near as simple a question to answer as I initially thought.

The Si-bag Meal Maker, for example, could be great for caravan users - a tasty meal cooked by simply putting ingredients in a bag and microwaving - perfect in a cramped kitchen on wheels. Similarly the Fat-Trap could be great for cutting down the washing up while touring Europe.

But what about the Slow-Cooker Liner? Well you wouldn't use a slow-cooker in a caravan (I assume, having never actually been anywhere in a caravan) so those kind of products are more suited to your farm-shop and deli crowd. You like fine food, but not fine amounts of washing up.

And Shelf-Life Bags - well, where do you start. Where's the market... everywhere would be the simple answer. No-one likes throwing food away, and in the current economic climate where money is tight, there's going to be millions of people interested in cutting their food bill.

Back to the Si-bag - what about working professionals, who get home late at night and want a quick supper without compromising on flavour? Or people on a diet, looking for tasty food cooked in a healthy way, easy to add flavour without adding the pounds.

As for roasting bags, well Sunday dinner might not be tradition it once was, but there must still be millions cooked annually across the UK.

So what's the answer? Where do you begin advertising? Who do you advertise to? Welcome to my world...

MARK LINGARD, MARKETING

Where have all the turkeys gone?

Incredibly it seems to me it is early November. Bonfire night's already gone up in smoke, Halloween's the ghost of October past, and Barack Obama has ensured that Romney returns to being a name forever only associated with Kendal Mint Cake rather than as the leader of the free world.

Which is a slightly long-winded way of saying it is nearly Christmas.

And all this is a very long-winded way of saying that Sirane - owners of Thinking-Cooking - is entering one of the busiest periods of the year.

Forget tinsel and toys, we're talking turkey. And last year in the UK alone more than 10 million turkeys were eaten around Christmas time. Now that's a lot of turkey. Allowing for the people that don't actually like turkey, the vegetarians and the pre-schoolers of the UK, that's probably about 1/4 of a turkey per head.

Personally I think there's a few greedy people out there having more than one...

And where are all these turkeys right now? In one of those far-fetched never-going-to-happen scenarios people always trip out, if you put million turkeys in a line they'd either stretch from here to the depths of Azerbaijan or you'd be locked up in Broadmoor as clearly insane. But seriously, where are they? They'd fill Shropshire, surely...

Which brings me quite messily to my point. Turkeys. They're a nightmare to cook, right? They are huge birds, they take hours in the oven - Christmas lunch normally becomes Christmas late afternoon all-in-one meal for the day - and they often end up dry. 

Can you see where this is going yet? What can Thinking-Cooking do to help get the Christmas dinners of the UK back on track? Well quite a lot actually. Our cooking bags will take a large turkey. The bird can be cooked in the bag, it crisps up and it cooks significantly faster, it won't stick.... and it won't dry out. Perfect. Job done. 

MARK LINGARD, MARKETING

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