Well that was fun wasn't it. I refer of course to the UK obsession that is the snow. So dramatic was the snowfall in the last week that the BBC saw fit to dedicate a prime-time half-hour slot to it. I mean really, was it actually that bad? Mind you, this is the same channel that commissioned a whole series of Citizen Khan, so maybe there's deeper issues....
I get sick and tired of hearing the same stories and arguments year in year out... 'in Canada and Norway planes can take off, and motorways are kept clear, so why can't we?' Well how about because in Norway if they didn't the whole country would spend about three month of the year trapped inside drinking Schnapps and eating reindeer steaks (if that is what Norwegians do? if they hadn't invested millions in the machinery and infrastructure to keep the country moving. Because it snows there. A lot.
I wish the UK would just get over it and enjoy a few days sledging and building snowmen instead of moaning... okay, granted I haven't spent five days sat at Heathrow Airport waiting for a suspended flight to Bangkok to finally get the nod, and if I had I might feel different. But I haven't, and so I don't.
Anyway, why I am telling you all this? Because our slow-cooker liners have been selling like the proverbial hot-cakes, that's why? Perhaps there's some like-minded people like me who saw the weather coming and thought 'let's stock up, put a stew on at 9am, and head out into the snow'. And if they did they'd return cold and tired to find not only a stunning dinner waiting for them (granted, we can't change people's cooking abilities) but also less washing up. Happy snow days.
MARK LINGARD, MARKETING